Reliance on third-party cookies among advertisers in the UK 2022
During a survey carried out in late 2022, 70 percent of responding full-time marketing and customer experience leaders from the United Kingdom (UK) stated that they heavily relied on third-party cookies. Additionally, 41 percent said that they were spending at least half of their marketing budgets on cookie-based activations and nearly 60 percent said that they were planning to increase their spending on such activations in 2023.
